The art of writing a restaurant menu incorporates more than a nice layout: psychology and marketing both play big roles. While the local mom-and-pop restaurant may not have done a lot of research into how to sell more meals with the right menu design, you better believe that any big chain restaurant invests time and […]
Traditionally, people always needed to find clever ways to stretch their food dollars. I’m not talking about hunters and gatherers – they obviously had a hard time staying well-fed. But even as humans learned how to farm, grow and manufacture their own food, families were still large and resources weren’t necessarily plentiful. The result is […]
“We have to get out of here,” my husband said. “Living here eats up whatever we make. We will never be able to save significant amounts of money as long as we stay here.” He was right, of course. Living in the San Francisco Bay Area of California, one of the most expensive locations in […]
When was the last time you attempted to repair instead of buying a new replacement? Back in the day, my grandfather owned a tailor shop. He sold custom suits, pants and the like, but a big part of his business was actually in repair. His customers would routinely come in to get their garment fixed, […]
We live in a consumerist society. Even after a long, painful recession, most of us still feel entitled to consume more than we can actually afford. Over the years, Americans have learned to expect a certain standard of living that previous generations could only dream of. We want more of everything, we want everything to […]
Please welcome Vered, who will be posting here regularly on financial matters with a mom’s perspective. Let her know what you think of her first article by leaving a comment below! With the movie ‘Sex and The City 2’ playing in theaters now, I can’t help but remember the episode where Carrie has to vacate […]
