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Cost

Before Paying More for the Brand Name

by MoneyNing

I won’t drink coffee unless it’s from Starbucks. They just make a better product.
Branding is very important in the retail business, because you can charge more per product and still outsell your competition. When I was a salesperson and making long drives in an unknown city, I would always stop by a Starbucks [...]

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Perceived Cost vs Real Cost

by MoneyNing

Today, I spoke with my colleague about whether it is cheaper to do a wire transfer or receive a cheque.  My colleageue argued that receiving a cheque is cheaper because it only needs to be printed out which costs pennies while a wire transfer comes with a $10 - $20 fee.  However, I disagreed.
I felt that [...]

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