Coca Cola vs TD Ameritrade – Company Efficiencies

Coca Cola’s Coupon:

I got this through mycokerewards.com.  In fact, these were redeemed on 6/28/2007 through online coupon codes I found 2 weeks ago.

Turnaround time: 9 days.

TD Ameritrade’s Free Copy of Microsoft Money

Part of the reason why I helped my fiancee sign up for her Roth IRA account through TD Ameritrade was because of the free Microsoft Money offer.  This was back in April and I actually complained about the fact that it never showed up last month here.  After numerous emails/phone calls and multiple broken promises that it has already been shipped and should have arrived, it is finally here.

Turn around time (from April 14): 84 days (they promised it will come 42-56 days from signup)

Thoughts
This definitely shows how management of the two companies’ attitude towards their customers.  While Coca Cola gives their customers responsive service because it is well deserved, TD Ameritrade thinks customers should be grateful to use their service!  I don’t want to give the brokerage company anymore bad publicity but let me just say that the whole experience of many, many phone calls and emails were very frustrating.

The end result: I am going to look for ways to transfer money from TD Ameritrade to another brokerage account.  Sorry, but I am afraid of my money in the hands of a company that does not care about its customers.