Today is ETrade’s Customer Appreciation Day
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As you have probably heard, ETrade is having a customer appreciation day where they are waiving all trading commissions. So, I logged into my account just now and realized that I didn’t really want to buy or sell any securities. I reminded myself that I shouldn’t trade a stock or fund just because the commissions are free. My investments are based on research and planning, so the $10 dollars that each trade saves me shouldn’t change that philosophy.
If you are also a ETrade customer, you shouldn’t trade more frequently today just because of this promotion offer. Those that worry about commissions should look into companies that offer free trading like Zecco.
The bottom line is that we shouldn’t be impulsive with our investment decisions (and financial decisions) in general. Don’t let a promotional offer lure us into making one.
Side note: I’m flying back to California today so Money Ning should return to regular scheduled programming 
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Free Trades - The Temptation | Double Journey on December 20th, 2007 at 5:48 am Says:
[...] have been possible for me. That being said, I was tempted. But as MoneyNing correctly points out, you shouldn’t let a promotion make you make an impulsive investment. So I’ve stood to the side as I haven’t had the time to properly investigate any [...]
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thanks for the update, every little help makes a big difference in the long run
Great point on this post. It is easy to get caught up in the emotional side of trading but rule #1 should be to never trade based on emotions and you reminded me of this.
Greg
I was happy for the free day, I sold a stock i bought by mistake, a 3 cent stock! and cleared fractional shares that grew to 1 share that ET just never could get fixed for me…I got good mileage out of the free date, especially or mostly in my IRA accounts that I want to preserve what’s there and not use many service fees.